Sports Marketing Archives - James Goll

Bielsa and McDonalds: An Unlikely Alliance

Historical Context and Background: Bielsa Mcdonalds Bielsa mcdonalds – Marcelo Bielsa, the legendary Argentine football manager, has had a unique and enduring association with McDonald’s, the global fast-food giant. Bielsa’s relationship with McDonald’s dates back to his time managing the Argentine national team in the late 1990s and early 2000s. Bielsa’s unusual tactics and his … Read more